Simplebet, the global technology leader in microbet products, is expected to see a surge in interest in the NBA market as tips for the 2023-2024 season begin this week, following an unusual year that grew about 350% year-over-year during the 2022-23 NBA regular season.
Simplebet has handled a fivefold increase in betting numbers YoY during the 2022-2023 campaign compared to the 2021-22 NBA regular season, highlighting consumer interest in the NBA micro-betting market. 슬롯머신
The micro betting vendor provided a market for 90 different playoff/play-in games in two months during the most recent NBA playoffs, with the Denver Nuggets beating the Miami Heat in five games in the NBA Finals to win the first championship in the club’s history.
Simplebet has seen strong numbers across its business partner base throughout the postseason, generated nearly $47 million in handles, and more than 200,000 unique users bet on the Simplebet market across all matchups during the playoffs.
Simple Bet enters this season with bold game plans with new innovations for NBA products and many new markets. “First Field Goal Scorer Accuracy” gives users the choice in each team’s starting lineup to choose who they think will score the first goal of the game and whether it will be a two- or three-point shot.
Similarly, the new “Team First Field Goal Scorer Accuracy” gives users the same options, but each team, such as “First Field Goal 2 + 215 Created by Kevin Durant Sea,” can bet this season. Other new markets include “first 3pt scorers” and “team first 3pt scorers” where users can bet on players they think will make the first three of the game, allowing users to choose who will make the first three of each team.
Simplebet CEO Chris Bevilacqua said, “Last year, Simplebet was able to show how microbetting can thrive for free-flowing sports like basketball. We are incredibly proud of the growth in NBA products and look forward to continuing to innovate and improve NBA products as the season progresses by providing contextually relevant options for fans and bettors to interact with the NBA in new ways.”
Simplebet has developed an innovative microbetting product line for NFL, NBA, MLB, college football, and college basketball, and is the official innovation partner of LIV Golf. The company enables sports betting operators, media companies and technology companies to enhance live sports by providing real-time, engaging experiences with proprietary automated operating platforms.